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Brands / Fairly Normal

Fairly Normal

Fairly Normal is a contemporary menswear brand built around considered design, quality materials and responsible production.

Country
Portugal
Category
Menswear
Based in
Lisbon
Season
AW27

See it in Paris The brand’s site

Fairly Normal FW26 campaign: a man in a blue shirt sitting in the back of a van.

Fairly Normal is an independent Lisbon label that crosses traditional menswear with surf.

Everything is produced locally in Portugal, in organic, recycled and natural fibres. Four fifths of its FW24 shirting was cut from deadstock cloth, and since 2023 it has run an upcycling programme with artists.

Showing in January

The collection.

The Fairly Normal raglan top coat in brown herringbone.

Raglan Top Coat

Herringbone Brown

The full collection

Stocked at.

The retailers carrying Fairly Normal through our markets.

All stores

&SON

Mad About The Boy

Park & Province

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Wallace Mercantile